Apr 22, 2021
Heather Geisler is a gifted strategist and transformative
leader. As Chief Marketing, Communications & Experience
Officer at Henry Ford Health System, she has helped steer the
organization through a global pandemic, while continuing to build
innovative experience and launch ground-breaking
partnerships.
In this conversation, Heather shares her perspective on:
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The rise of consumerization in healthcare and how consumer expectations are driving change
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The trend of progressive healthcare systems hiring top talent from outside of the industry and how to set those executives up for success
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How the COVID-19 pandemic spurred an incredible amount of innovation out of necessity and how health systems are embracing change and continuing that momentum